Guest posting is when you post an article on another company’s blog or another company posts a blog or on your website. Guest writers are often experts within the field of the business that they are posting on. Guest posting is a great way to get your company’s name and/or website in more and new locations. Often something called a backlink is used within your writing. This web link will traditionally link back to your website’s landing page, a collection page, or a product page. The goal is to absorb traffic from the other webpage back to your small business page. The backlink should relate to the article so that you are offering useful, high quality content that gets consumers interested in your services or products. If this is achieved your backlink will be clicked and you have gained more traffic! Done correctly, guest posting can be extremely successful and will boost your content marketing strategy. This results in more brand interest and recognition and increased sales.

Yes, guest posting is a large part of online marketing. It requires minimal effort and cost and can reap stellar results. The goal of any business in today’s market is to get your products or company more online traffic. This is the purpose of guest posting.

Guest posting starts by diverting traffic to your desired webpage. This traffic brings leads and increased sales. Much like other aspects of content marketing, guest posts assert you as an expert in your field and build brand awareness. It can drive the right people to the right product or service, your product or service. Guest posting improves your SEO by boosting inbound links. Depending on where and how you are guest posting you may be able to expand your social media audience or your page subscribers.

A guest posting strategy starts by laying out the goals your company has for guest posting. For example, what are you trying to promote right now? Is it promoting your business in general? Then your goal is to post guest posts that will backlink to your main page. If you want to promote a specific product or products, then your guest post will link to your product, products, or collection pages. Next, we find sites to contribute to. This takes some research and creativity. We will contact the companies to broker a deal and get the process moving forward. Once we have identified quality websites to guest post on we will form article ideas based on the focuses your company has identified. Then our professional writing team will get to work writing and submitting their work for posting. We will research the topic and determine the ideal SEO approach for each individual article focusing on keywords and phrases that will attract your ideal audience. Your backlinks will be inserted tastefully so that the reader will be inspired to click!

Guest posting can be immensely important for growing your brand and your audience. It drives traffic to the pages you want your future customer to visit. Good quality articles capture a big audience and often get shared over and over. This provides your small business with more and more exposure for an extended period of time for only a minimal initial cost. Of course the more popular the site where you guest post the better. Guest posting can offer amazing benefits when planned and executed properly.

The cost of guest posting varies wildly, but it is generally determined by the strength of the domain rating of the website the article is being posted on. It can be minimal to no cost as in the case of an exchanged guest post. A site would agree to post your content and while you posted their post on your wiebsite. (It is an I-scratch-your-back-you-scratch-mine kind of situation.) Guest posting can also be quite expensive if you want to place a backlink on a heavily trafficked and successful site.